IN THIS ISSUE: Keeping up with the latest trends in promotional products can be challenging. Let IMS help you navigate to the most popular colors, trendy materials and cool ways to brand merchandise. You'll find some of the most sought-after promotional products represented in this Trend Guide that combine stylish, colorful and forward- thinking choices, all focused on making the best impression for your brand. CONTENTS 5/ Colors 10/ Materials 18/ Techniques 22/ Gift-giving 28/ Custom Capabilities When you see this symbol, you are choosing an item that possesses reusable, renewable, or recyclable properties. For full selection, visit promoplace.com/imscustom 3